Nearing the end of 2016, Google started letting webmasters learn about impending changes to their online search engine ranking system that will have influence on how sites will be viewed in 2017. To carry on to position well in 2017, websites should hit certain additional criteria. In the following paragraphs, I discuss these key new changes that can impact best seo companies in the world.
The first item on the list is that of making sure that your web site has a published SSL certificate in position. Now, as far as Google search rankings go, you will quickly be penalized if you do not come with an SSL certificate in place on your own site.
Among the first moves in this connection already now set up, is the fact that should you not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to allow a possible page viewer bear in mind that the site has not been secured. Clicking on the exclamation mark brings up the details in the security infraction. This new item is now already in place on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense these days and you can buy them set up for as little as about $26 annually in case you are not running an e-commerce site and approximately $70 or if you are. Google is extremely considering customers being protected since they go to websites directed by Google and they wish to make sure that customer data entered on these sites is encrypted along with a person’s information is kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is essential to you, this can be a step you need to take with your site.
Next on their own agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google found that popup adds often can cover an entire screen on the mobile device and could even be hard to remove. Thus as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are found.
Google’s move here is because they are seeking to deliver quality content for their search and “AdWords” customers for their advertisers. They may be on the search for quality content pages to offer up – not “Fluff” pages whose primary purpose is to popup an enhance sell something. Advertising on the web will almost certainly begin to change for this reason new search engine ranking requirement so when you are wanting available and also you currently run popups on your pages, you may be seeking to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.
The next change necessary for 2017 will see a lot of people scrambling to improve their site design architectures. Up to 50 % of Internet connection these days is carried out by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it was discovered that the normal load time to get a webpage on the mobile device continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand just have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are not getting loaded.
So everything is changing. Google now has setup a totally separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note of it and your page will no longer be arriving in their search engine rankings for users until you can get this fixed.
With more than 50% of all the website interactions now provided by mobile, it has the chance of cutting your total website visitors by nearly half once your pages have been flagged by Googlebot for being slow loading – not that mobile was working for you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In fact, many WordPress theme providers are now scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however regarding whether they will be able to get down to the two-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will pretty much require the making of “natively coded, responsive” webpages that do not use widgets for any sort. And also enough time use to convert the material of your existing fat page in to a fast loading, content filled mobile page needs time which could still keep the page out from the fast loading category.
In summary, the Internet search engine today is looking for professionally built, natively coded webpages to provide up solid content to the customers on cellular devices. To be successful with a website organically in the future as a result, will need for many online entrepreneurs, a requirement to rebuild existing websites.