These are generally all good questions, particularly when the inquiring party is paying medical internet marketing to market a web site and attract visitors (and ultimately new patients). The issue? Solutions to simple SEO questions are usually greater than a little complicated.
Search engine listings are remarkably sophisticated systems. Note using the term “system.” Many people usually imagine search engines like google as some sort of computer device that looks at the Internet within a nanosecond and returns an instant response to a web searcher’s query.
That’s hardly the case. Instead, search engines like google require notably intricate computer software, data centers and networking which costs vast amounts of dollars.
Today, doctors depend increasingly on search engine listings to help them find new patients. Because of the growing influence in the Internet around the business of healthcare, we’re dedicating a series to untangling the complexity of online search.
We’ll prevent the really geeky stuff but hopefully provide enough of the basic principles to the doctor simply wanting to be a better manager. Let’s begin with this installment about the first rule of SEO.
The only real exception to this statement is that if you help Google or another internet search engine. For the remainder of us, SEO is about information quality.
Search engines like yahoo use software to research all 250 million-plus websites online, using something called robots or spiders to “crawl” the websites. Within a process called indexing, these robots gather, analyze and store whatever they find into a database.
The Google database – stored on more than a million computer servers worldwide – is the thing that you, the Internet searcher, look into each time you conduct a Internet search.
Google, king of Google search
We’ll focus here on bing because approximately three of four Internet searchers use that particular google search. This is certainly concerning the only computer stuff any medical marketer or doctor might want to find out about Google:
Google crawls above 20 billion web pages each day, in accordance with Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for virtually any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is probably by far the most closely guarded trade secret in the world.
The Google algorithm assesses a lot more than 200 “signals” to be able to rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of the signals.”
Google keeps all its data in an unknown amount of data centers around the world, each typically costing just as much as $600 million to build and contain up to 50,000 servers. This is because search engine listings have countless small databases, each concentrated on a keyword topic. It is then easier for them to retrieve dexhpky73 in fractions of any second.
Okay. End from the techy stuff. We just cite these statistics in hopes of endowing a sense of humble respect for which we think about the greatest human invention ever: the world wide web online search engine.
Otherwise, the project of improving search-engine rankings is centered on the quality of info on each webpage.
Google’s 200-plus signals include factors like the page’s content, title, any keywords in headlines in the page, proximity of keywords to each other on that page, the page URL (web address) and PageRank, a Google measure of the amount of other web pages link inward to that particular page.