Every time I read and listen to people speaking about internet marketing for businesses, they appear to approach the topic with big businesses in mind or marketing that is ideal for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the businesses that require help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or perhaps your plumber in Buckingham? or that great little coffee house on the high street within your local town? These small enterprises that depend on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I wish to address a few of the issues that face small enterprises and just how they can captalise on a growing trend in the use of the internet for searching local products or services.
To be honest, online competition for local business owners is insanely low. Should you be engaged in marketing your business online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the land has minimal competition for local search. You don’t have to be fighting using the heavy hitters in your online market place in order to position your company in front of customers or potential customers for the local area. This is because there is a huge gap within the online local market place that local businesses can exploit to have new clients coming through their doors.
Below I set out a number of the easiest things which you can do to help make your business more visible online for local search.
You need to understand the internet is considered the primary way of information gathering. Just think of your own behaviour. From the last 10 times you required to find some good information, have you pick up the Classifieds? dictionary? go to your local library? or have you just ask Google?
With something like two-thirds of all the searches for local business information done online (TMP Directional Marketing 2008) it makes a huge amount of sense to ensure that your enterprise is optimised for local search.
So, if you are a small company which offers services or goods in your neighborhood, the question you need to think about is……
– Are you currently struggling to obtain business from your website?
– Maybe you’ve invested a great deal in a website that doesn’t get any visitors?
– Would you wish you can get more quality visitors and enquiries?
……in the event you answered yes to any of these, then ask yourself, WHY?
With much scope and chance of small enterprises to optimise their services for local market, there is absolutely no rhyme or good reason why internet business generation can not work for you personally.
Simple Tips and tricks for Small Local Business Owners to obtain Noticed on Google
1. Get your business placed in Google’s Local Company Centre – Being listed in Google maps and Google local has quickly surpassed the importance of being placed in business directories including the classifieds. Make sure your business shows up when someone searches your business name and keywords associated with your business.
i. Begin a business address within the city in which you want your site to rank, in case you are targeting a location which can be not the location of your registered business address. ii. Join a local chamber of commerce and ask for a hyperlink looking at the site. iii. Perform a search for your target town or city i.e. do a search for “town, city, county”. Through the search engine results get links from your top pages related to your target town, city or county. iv. Hyperlink to your Google listing out of your website making use of your target anchor text. v. Include localised anchor text in your backlink building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your customers to examine your services and products publicly to boost your rankings and supply social proof value for the products and or services that you simply provide. This can have great results when reviews are placed in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will certainly being to show up more regularly on the first page of Google’s search results. Some tips to obtain your business’s news results in Universal Search:
i. Ensure that you send our your press releases on a regular cycle. ii Incorporate your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to many other sites. iv. Anchor-text target keywords within the press release in your site as well as other sources. v. Incorporate your target keywords in your alt tags with any images submitted along with your press releases.
4. Video Online video marketing is not any doubt among the best ways to present a concept, showcase the benefits of your business, or just simply to get the message across within an entertaining way, even if it’s only to boost your business’s brand awareness.
Video results in search engine listings are constantly rising in popularity and visibility, so ensure video content is optimised for the target keyword. Video is also potentially among the most effective ways webmasters have in penetrating difficult search terms/markets and with technological advances it is actually far less difficult right now to record, upload and publish video content to the web than ever before.
They are but some of the simplest and quickest guidelines to get your business presence felt inside your local online market. 2009 saw the beginning of some significant modifications in how Google’s search engines organises information with the launch of Universal Search. This may carry through into 2010.
This season, you will start to notice that internet search engine listings will no longer be about ranking for number one. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you will end up seeing other sorts of web content beginning to appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses is that the internet market has radically changed on the last twelve months. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. Thus the market is wide open and native search can be exploited more than ever before. Whom you thought was your web competitor yesterday may not be your competitor!
Right now the key to success on the web is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn to see through Google’s eyes while focusing your small business marketing in media that Google loves. Should you would like more details about website marketing service in Milton Keynes or your neighborhood market or have particular challenges in getting more local custom, then we would most likely want to listen to you.