I am sure everybody at some point has experienced the frustration of sending an important email and wondered if it was actually received, read, forwarded or simply deleted. Sure, there are some rudimentary capabilities within Outlook that could slightly ease your concerns, but imagine if there were flexible and easy-to-use programs that could really provide you with insight into what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you may also get a notification alerting you at the exact moment it was actually read? Wow, that certainly will make the timing of the follow-up call or email much easier to determine!
Believe it or not, there are a variety of technology solutions currently on the market that can present you with these details, along with offer a whole lot more technical tracking capabilities and functionality— all of these are usually transparent and undetectable from the email recipients. As an example, a few of the applications will never only notify you of the exact data and time your email was opened, and can also present you with the physical geographic location and IP address in the recipient’s computer (Internet scammers beware!), the apparent e-mail address of the recipient (useful if people use gmail email tracking then forward the email to their business accounts or vice versa or use email aliases), any URL’s incorporated into your email which are clicked through (great to monitor the potency of your latest email campaign), the duration the email was read, and if your email was forwarded or keep reading another computer (very helpful to follow confidential of proprietary information that might be passed onto a competitor).
A few of the more advanced applications can also provide all of the above tracking info on your own personal email attachments to include PDF’s, Word and Excel documents. So, if you sent a prospect a proposal being a PDF, not only would the above be capable, however, you could receive these details at the page level! In other words, you can determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending a lot time reading the section that contained our pricing?
Furthermore, some applications even enable the restriction of certain activities. For instance, you are able to restrict a recipient from printing or forwarded your email. Or, some enable the sender to specify a time duration wherein the email will self-destruct in a elapsed time once it has been read. Poof, you now look at it, so now you don’t!
Most offer some kind of Outlook plug-because allows the sender to specify the “treatment” level for each and every email and well as turn-from the tracking features. As most companies charge on the per email tracked basis (usually fractions of the penny per email), you may want to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is easy. Instead of embedding your logo or some other images within your e-mail, create Image tags that load the photos from your server. Then, whenever someone opens an e-mail message on your part, the words and other non-graphical data will load immediately as the images are now being requested from the server.
Each request for a graphic will be recorded within your server logs. You can just use your server log reporting tool to see how frequently a specific image was requested. Again, should you not get access to your logs you need to locate a dcogtr sympathetic ISP. Here are some tips to make your open rate tracking even more accurate. Image Tracking – Develop a unique image for each campaign. Like that you won’t get confused when you examine your results. There is no need to employ a large image to make a highly effective tracking strategy. Many marketers develop a 1 pixel x 1 pixel GIF which is either transparent or set for the same color as the HTML background color. Don’t do that. It’s a flag for SPAM filters. Use a standard graphical image.