An online success business can’t be led without e-mail marketing. Many people understand that it is vital to have a website but having a website is just one part of creating successful online presence. You have to stay in contact with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to accomplish this is to have an email newsletter. To send emails to your customer you will need the right e-mail marketing software.
Choosing your email marketing software is one of the most essential steps you need to ingest e-business. What exactly are those necessary steps when choosing e-mail marketing software?
Free or fee-based – One thing you will have to decide in selecting software to your email campaigns will likely be whether you need to use free or fee based software. Many people may say: “There is certainly much free software on the Internet. Why would I pay for e-mail marketing software?” The reason being many people still don’t use a habit to get things on the Internet, especially non-tangible items such are software and services. Lots of people still don’t realize the strength of bulk email marketing so they think that may be satisfied with a totally free service.
Probably the most famous contemporary economists, a Nobel Prize winner Mr. Milton Friedman stated that there is no such thing like free launch. And then there is yet another statement which says “You get what you purchase”. I usually agree with these two statements. These have already been proven on many examples, especially on the Internet.
It is possible to decide to use free software for email marketing but you will end up limited for a few more technical options. Some big portals offer free services for creating groups. This can be OK, but in this case you are going to send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc. I don’t must point out that many “free” email marketing software providers will include their ads inside your email newsletter. I suppose that you simply don’t want that inside your business email communication.
A few other free software such as the free version of Group Mail may have limitation on the number of subscribers per one session. In this instance it will be possible to send out your email newsletter to 100 subscribers at the same time and in paid version to unlimited number of subscribers and produce unlimited number of lists.
It is recommended that you use fee-based e-mail marketing software for your business email campaigns. However, you usually have to look for a provider who delivers a free trial, as well.
Important features – You must see if your email company offers these several important features.
1)Personalization – personalization is among the most significant things that e-mail marketing software must provide. With good personalization you will have better open rates and click on-through rates. More advanced e-mail marketing software like Group Mail paid version offers if-then personalization for users who would like to get the maximum personalization.
2)Monitoring – email marketing is popular and useful because results could be measured effectively. You need to ask your email company if their product offers ability for detailed reports for open rates, click-through rates, deliverability…If their main product doesn’t offer that it is important that they provide additional service that may be easily integrated making use of their main product.
3)Scalability – one of the primary attributes of modern application is scalability. At this point you will need software that should be able to send 1,000 emails simultaneously however in 3 years your membership base may be 5,000. Will your software be able to handle that?
4)Creating HTML newsletters – HTML newsletters have better response rates than email newsletters in plain-text format so this is also yet another thing you need to consider in choosing your e-mail marketing software. Without sending your email newsletter in HTML you won’t be able to do email tracking.
5)Integration with existing applications and databases – your email marketing software provides you capacity to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is very useful that it could be integrated with popular email clients like MS Outlook.
6)International Character Support – Online businesses have to have a global focus so it is useful that email marketing software provides support for International Characters.
7)Plug-ins and updates – it is crucial the email company constantly works on creating useful plug-ins and updates in order to make your work easier and much more effective.
8)Technical support -If you are the average Internet user without technical knowledge you should probably get support for the software. How good is your email service provider with regards to technical support?
Desktop email software vs. Hosted ASP – Now when you know do you need free or fee-based software and what you should try looking in your email marketing software you must decide would you like to have desktop e-mail marketing software or so called Hosted ASP. Both types have limitations and advantages. You need to select the right selection for you.
Desktop email software like Group Mail Plus, one of the main desktop email marketing software, has several very big advantages. The most important is the fact information on your subscribers are kept private and secure on your own computer. Dot com crash is not really to date behind us. Imagine which you have several thousand clients and use web based service from a company that can later fall out of business. You can only imagine how which could affect your business and credibility! With Group Mail Plus you can manage sxoest unlimited variety of groups with unlimited variety of recipients in each. You will have a larger initial investment compared to Hosted ASP which charge a monthly fee, however you will a full charge of your email campaigns and after some time of employing your software you may repay it.
With Hosted ASP you will usually use a lower initial investment. You don’t have to buy hardware and software. However, prices are usually dependant on the quantity of emails you send which means you will probably pay more the way your membership base gets bigger which means this option will likely be far more expensive when compared to a desktop e-mail marketing software option over time.
You will notice that selecting the best email marketing software is very important. You might have to bear in mind that the biggest investment is just one that it must be paid – twice. So, choose your email marketing software wisely.